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When watching T.V. or surfing on social media you may find someone, probably a character talking about some product, service, or brand. Even if you don’t know him, you might realize that he has lots of followers. That is an influencer. But what really is an influencer, and how could he help my brand? Here, in Rubik Web we’ll let you know about social media agencies and influencers.

What Is an Influencer?

An influencer is someone who can lead people’s opinions. They have become famous online, including on social media. Therefore, they have earned respect and credibility. Nowadays an influencer can determine more or less customers’ decisions when choosing between different products. Positively or negatively. 

The ones responsible for hiring them are social media agencies, digital marketing agencies, or influencer marketing agencies. They look to implement strategies that include influencers.

There are many types of influencers that can be divided by their content, topic, number of followers, or the way they collaborate with brands.

The main types of influencers according to their number of followers are:

• Micro-influencers
• Macro influencers
• Nano influencers
• Influencers
• Celebrities

How to Choose the Right Influencer for my Brand?

Before thinking about what influencer you want to work with, social media agencies carefully define the goals and objectives of the strategy, as well as the budget for the project. After that it is necessary to consider the following points:

• Study the statistics of the influencer to confirm their relevance.
• Analyze the engagement they have with their audience: social media stories, photographs, and tweets.
• Consider if the influencer’s audience matches the brand’s target market.
• Evaluate whether the number of followers and the reach are the same. Also, make sure that they’re not paid bots.
• Make sure that the values of the influencer and the brands are aligned.
• Compare the quality with other influencers’ content of the same category.

Do you wish to implement a strategy with an influencer for your brand? Rubik Web, our social media agency could help you! Check out our social media and learn more about it.